South Africa’s business events industry is on a path to recovery, evident from its promising lineup of secured international and regional events. With the aim of further bolstering its event hosting capabilities, Team South Africa, under the leadership of South African Tourism, made a striking entrance at IMEX Frankfurt, a premier trade show for the business events industry in Europe.
On the opening day of IMEX Frankfurt, South African Tourism conveyed a clear message of a captivating and capable South Africa, ready to welcome and accommodate events of all scales. Equipped with a defined mission to drive economic recovery, the team comprises a group of exhibitors, including South African business owners and officials. Over the course of the event, they will showcase the country’s exceptional Meetings Incentives Conference and Exhibitions (MICE) products to a diverse audience of global event planners and more than 1000 influential buyers.
