TikTok Set to Invest Billions of Dollars in Southeast Asia to Rival Shopee, Lazada

According to data from web analytics company Similarweb, Shopee is currently the largest online marketplace in Southeast Asia, accounting for 30% to 50% of all traffic in the region over the last three months.

Lazada is in second position, accounting for 10% to 30% of all traffic.

“We’re going to invest billions of dollars in Indonesia and Southeast Asia over the next few years,” Chew said.

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