TikTok Introduces Text-based Posts to Compete with Elon Musk’s Twitter 

As the newest digital startup attempting to capitalize on consumers who might be looking for an alternative to Twitter, TikTok has announced the addition of text-only posts.

In a move described as “expanding the boundaries of content creation for everyone on TikTok,” the video sharing app TikTok announced on Monday that it will now permit users to create “text-based content.” 

This will “give the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine,” the company said.

Mark Zuckerberg, CEO of Meta Platforms, introduced Threads in July, a new text-only software that might compete with Twitter from Elon Musk.

In an effort to build “an everything app,” Musk rebranded Twitter to X on Monday and got rid of the well-known blue bird emblem.

Users can also add colored backgrounds and stickers to the posts, which have a word count restriction of 1,000 on the new development. 

Many users contrasted the function to Instagram, where posts can only be remarked on rather than encouraging a conversation.

 

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