Google, an Alphabet firm, announced the debut of two new capabilities for advertisers on Wednesday.
These features will use artificial intelligence to locate the most effective ad placements for brands across all of Google’s services.
Vidhya Srinivasan, Google vice president and general manager of advertising confirmed this development in a statement.
Since Google and other businesses created innovative chatbots that can engage people in open-ended discussions, AI has taken over the digital industry.
Additionally, AI is being used more and more to assist advertising, who provide the businesses with money.
Demand Gen, one of the new capabilities, uses AI to distribute an advertiser’s photo and video advertising across a number of platforms, including Gmail, the YouTube feed, and Shorts, YouTube’s answer to the well-known short-form video app TikTok.
To maximise views of a brand’s video advertising, the second new tool will employ AI to identify the ideal ad placements.
According to Srinivasan, AI will make it unnecessary for marketers to consider where to place their advertisements and would instead concentrate on locating “shiny, visual, and immersive” placements.