Days after Twitter CEO Elon Musk drew flak for placing a temporary limit on the number of messages users can read on the social media platform, Meta Platforms announced plans to introduce Threads, a microblogging software that competes with Twitter.
According to a listing on Apple’s App Store, Threads, which is scheduled to be live on Thursday, will let users keep the same username and their Instagram followers.
The launch poses a direct challenge to Twitter, which has been involved in various issues ever since Musk paid $44 billion for the firm in 2022.
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” the App Store description reads.
“Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”