Musk has stated since assuming control of Twitter in October that he hopes to create an app that will provide users with a range of services outside of social media, including as peer-to-peer payments, an idea that is similar to the immensely popular WeChat app in China.
Users’ reactions to the new logo were mixed, and confusion about what tweets would now be named arose. Marketing and branding experts warned that the makeover faced the risk of losing years of Twitter’s reputation.
