The legal ramifications of billionaire Elon Musk’s plan to redesign Twitter as X could be significant because firms like Microsoft and Meta already own the intellectual property rights to the same letter.
Trademark lawyer Josh Gerben, confirmed the status in a statement on Tuesday.
X could face legal problems because it is used and quoted in trademarks so frequently.
The business formerly known as Twitter may also have trouble in the future defending its X brand.
According to Gerben, there are already approximately 900 active U.S. trademark registrations that cover the letter X across a variety of businesses, therefore there is a “100% chance” that Twitter will be sued over this.
If other branding may lead to customer confusion, trademark owners who protect things like brand names, logos, and slogans that identify suppliers of goods, may claim infringement.
The options for relief include monetary damages and prohibiting use.
On Monday, Musk changed the name of the social media platform Twitter to X and introduced a new logo that features a stylised, black-and-white rendition of the letter.