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US Shoppers Spends $6.4 billion on Amazon’s Prime Day’s First day


According to Adobe Analytics Data, U.S. sales increased by about 6% year over year to $6.4 billion on the first day of Amazon’s two-day Prime Day event.

The amount is the total for the biggest single e-commerce day in 2023 to date.

On the first day of the two-day Prime Day shopping spree, U.S. online sales increased by nearly 6% to $6.4 billion from a year earlier as buyers attracted by steep discounts splurged on toys and appliances.

The average Prime Day spend per order increased to $56.64 from $53.14 a year before, according to data firm Numerator.

Amazon’s event is anticipated to bring in between $12 billion and $13 billion, according to Adobe Digital Insights.

Buy Now Pay Later (BNPL) orders accounted for 6.4% of online orders and generated $461 million in revenue, up 19.5% from the first day of Prime Day the previous year, according to data from Adobe. 

The use of BNPL was primarily driven by the categories of clothing, household goods, and electronics.

The data indicates that customers are embracing adaptable methods of budgeting.


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