In a move described as “expanding the boundaries of content creation for everyone on TikTok,” the video sharing app TikTok announced on Monday that it will now permit users to create “text-based content.”
This will “give the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine,” the company said.
Mark Zuckerberg, CEO of Meta Platforms, introduced Threads in July, a new text-only software that might compete with Twitter from Elon Musk.
In an effort to build “an everything app,” Musk rebranded Twitter to X on Monday and got rid of the well-known blue bird emblem.
Users can also add colored backgrounds and stickers to the posts, which have a word count restriction of 1,000 on the new development.
Many users contrasted the function to Instagram, where posts can only be remarked on rather than encouraging a conversation.